Design approach

My design approach focuses on a thorough research of each project’s environmental and cultural conditions, teasing out details of location, history, climate, patterns of use, and social significance. In this way, I  find new and meaningful strategies by which context and place can be revealed in the work. Through a reiterative cycle of observation, research, concept generation, and detailed design, I celebrate local conditions while transcending local convention. My work prioritizes the experience of a place over formal aesthetic concerns, allowing the project to resonate on many levels for a variety of users over time.

Tetris _ Libreria 2011